Glossary entry

English term or phrase:

miss the mark

English answer:

not achieve the optimal or desired result

Added to glossary by Jenni Lukac (X)
Jun 8, 2010 12:34
14 yrs ago
17 viewers *
English term

miss the mark

English Bus/Financial Business/Commerce (general)
After a growing backlash about the public availability of users’ personal information, Facebook said it would simplify privacy controls on its website and allow users to turn off all third-party services. Some prominent tech bloggers had switched off their accounts because of the complexity of keeping information private. Mark Zuckerberg, the company’s chief executive, admitted Facebook had “missed the mark”.
Change log

Jun 22, 2010 06:54: Jenni Lukac (X) Created KOG entry

Responses

+9
6 mins
Selected

not achieve the optimal or desired result

The image is target shooting or dart throwing. One aims for perfection but if the gesture or aim is faulty, the result is a failure to achieve a perfect score. Mark Zuckerberg admits that Facebook made various errors of calculation and in the end did not achieve what it set out to achieve.
Peer comment(s):

agree Carol Gullidge : basically "got it wrong" - at least partially!
3 mins
Thanks and yes, I think they got it wrong. Facebook may go down as the interface between mass virtual hysteria and data mining...
agree Jack Doughty
23 mins
Cheers and thanks, Jack.
agree B D Finch
1 hr
Good afternoon and thanks BD.
agree Sheila Wilson : Important to give the asker the background in a monolingual question, IMO. In this case, Facebook aimed for the bull (centre of the target) but missed the target by a long way
4 hrs
Thanks Sheila. That's it exactly.
agree Kim Metzger : Nice explanation.
6 hrs
Thanks Kim.
agree Cilian O'Tuama : Must agree with this, seeing as my linguistic disagree to above was hidden.
7 hrs
Thanks Cilian.
neutral Ildiko Santana : I agree with Sheila, background information is important, and that is exactly what makes this suggestion questionable. In my humble opinion, Facebook/Zuckerberg had never aimed for what they admittedly fall short of.
12 hrs
He was careful to say "missed the mark" instead of "not up to the mark". He's speaking like a politician here. His mark, and the user's mark, are obviously different.
agree kmtext
19 hrs
Good morning and thanks, km.
agree Rolf Keiser : Good Morning, Jenni
19 hrs
Cheers and thanks Rolf. Have a great day!
agree Phong Le
19 hrs
Greetings and thanks, Phong.
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4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
+1
2 mins

failed to provide the right solution

:)
Peer comment(s):

agree Ildiko Santana
2 hrs
Something went wrong...
3 hrs

fail to meet the standard

Linguistically speaking, "mark" can stand for a) a goal / an objective, b) the condition of being correct and c) a standard or norm. However, in this context, ie. in the particular case of this Facebook (mis)conduct that you can read about all over the Internet, I would rule out that their goal has ever been a user-friendly system for changing privacy settings. The standard is (or should be) that all private information users provide is set to private by default and users then may decide to change these settings to public IF they so desire, while Facebook made everything public from the get-go, with users having to make changes manually through an extremely over-complicated process. See online news on Facebook privacy violation issues and the relevant sections from Merriam-Webster with examples:

Mark (noun)
- goal, object
- condition of being correct or accurate <her observations are on the mark>
- a standard of performance, quality, or condition; norm <not feeling up to the mark lately>

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Note added at 3 hrs (2010-06-08 15:53:58 GMT)
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Sorry, the examples were invisible because of the < > characters. Here they are in quotes:
- condition of being correct or accurate: "her observations are on the mark"
- standard of performance, quality, or condition; norm: "not feeling up to the mark lately"

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Note added at 12 hrs (2010-06-09 00:38:00 GMT)
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The various interpretations of the idiom "miss the mark" are: fall short, miss fire, cause error, give a false impression, miss target, fail, make a mistake, get an incorrect assessment. I think this article will help you decide whether in your context it is used in the "goal" sense (which I doubt but Jenni suggests above) or in the "quality" sense (that's my take). Please see here:
"Facebook Privacy? No Sweat"
http://www.pcworld.com/article/198058/facebook_privacy_no_sw...
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