Glossary entry (derived from question below)
Apr 20, 2005 14:09
19 yrs ago
German term
Standaussage
German to English
Marketing
International Org/Dev/Coop
Fairs & Events
This is a term used for the presentation of a fair stand and the message they want to bring across. The customer suggested "slogan of the stand" but I am not so happy about that. Any suggestions? Thanks a lot
Proposed translations
(English)
| 5 | theme |
James Girard
|
| 3 +2 | message/advertising message |
BrigitteHilgner
|
| 4 | motto of the stand |
Susanne Wernecke
|
Proposed translations
21 mins
Selected
theme
What it's all about. Literally a 'position message'.
4 KudoZ points awarded for this answer.
Comment: "Yes, that is best I think. Thanks a lot"
+2
11 mins
BrigitteHilgner
Austria
Austria
Native in German
Austria
b2b/economics/marketing/market research/
Native in: German 
Works in: German to English, French to German, English to German
Related KudoZ points
:
2
message/advertising message
More comprehensive than slogan.
Peer comment(s):
| agree |
Craig Meulen
14 mins
|
| agree |
Deborah Shannon
: Too late perhaps, but message is much better than theme here
1 hr
|
15 mins
Susanne Wernecke
Germany
Germany
Native in German
Works in field
Germany
Medicine, Pharma, Quality Management, HR
Native in: German (Variant: Germany)
Works in: English to German
motto of the stand
Der Begriff "Stand-Motto" wird auch im Deutschen oft verwendet.
Reference:
http://www.bmw.ru/english/world/news/default.asp?cont=content.asp&query=pageID_13$year_2002
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