Glossary entry (derived from question below)
German term or phrase:
(ein Thema) abschöpfen
English translation:
to exploit (a [marketing] theme/feature etc.)
Added to glossary by
Jon Fedler
Nov 15, 2009 13:04
14 yrs ago
German term
Strong Law + Business+Tech Background
Native in: English
Works in: German to English, Hebrew to English
(ein Thema) abschöpfen
German to English
Marketing
Textiles / Clothing / Fashion
"Stoffe erleben ein Revival"
Der schlanke Anzug ist in der Marktmitte angekommen. Das Thema soll weiter *abgeschöpft* werden. Woher kommen neue Impulse für Herbst 2010?
(PS I have checked glossaries,but to no avail) . The following definition (www.pulson/lexicon.de) comes closer but IMO still does not match the context)
Abschöpfen
Abschöpfen, auch als Skimming bezeichnet, ist das Nutzen der Zeitspanne, während ein Produkt am Markt besonders erfolgreich ist, indem man einen besonders hohen Preis dafür verlangt
Der schlanke Anzug ist in der Marktmitte angekommen. Das Thema soll weiter *abgeschöpft* werden. Woher kommen neue Impulse für Herbst 2010?
(PS I have checked glossaries,but to no avail) . The following definition (www.pulson/lexicon.de) comes closer but IMO still does not match the context)
Abschöpfen
Abschöpfen, auch als Skimming bezeichnet, ist das Nutzen der Zeitspanne, während ein Produkt am Markt besonders erfolgreich ist, indem man einen besonders hohen Preis dafür verlangt
Proposed translations
(English)
| 3 +3 | to exploit (a [marketing] theme/feature etc.) |
Steffen Walter
|
| 3 | to explore |
Jutta Scherer
|
Proposed translations
+3
25 mins
Steffen Walter
Germany
Germany
Native in German
Germany
Top-Notch Service | Direct Clients Only
Native in: German (Variant: Germany) 
Works in: English to German, German to English, French to German, and 1 more.
Related KudoZ points
:
36
Selected
to exploit (a [marketing] theme/feature etc.)
See example at http://www.canadianmarketingblog.com/archives/2009/11/04/
"-Chasers recently compared two airline ads targeted at business customers offering 'comfort': one featured a stylized visual of a woman blissfully at rest on a flight but the rest of the copy failed to <B>exploit this theme</B>; the second ad featured the business class section (of a new airplane) floating on clouds and displaying extra wide comfortable seating and luxurious in-flight service."
"-Chasers recently compared two airline ads targeted at business customers offering 'comfort': one featured a stylized visual of a woman blissfully at rest on a flight but the rest of the copy failed to <B>exploit this theme</B>; the second ad featured the business class section (of a new airplane) floating on clouds and displaying extra wide comfortable seating and luxurious in-flight service."
4 KudoZ points awarded for this answer.
Comment: "Thanks Steffen - et al"
18 hrs
Jutta Scherer
Germany
Germany
Native in German
Germany
Edting + translation since 1987
Native in: German
Works in: English to German, German to English, German, and 1 more.
Related KudoZ points
:
3
to explore
... might be another option
Discussion