Glossary entry

Japanese term or phrase:

また続けてご使用いただくと髪の毛にコシやハリを与えます。

English translation:

コシやハリ => body and control

Added to glossary by Elodie Rousseau
Feb 2, 2005 13:46
19 yrs ago
21 viewers *
Japanese term

また続けてご使用いただくと髪の毛にコシやハリを与えます。

Japanese to English Other Cosmetics, Beauty
This is a hair product. I couldn't find the translation for コシ and ハリ.
Does anyone know?
Thanks

Proposed translations

+3
41 mins
Japanese term (edited): �܂������Ă��g�p���������Ɣ��̖тɃR�V��n����^���܂��B
Selected

コシやハリ => body and control

I'd wrap this whole thing up like "[A]lso, use this product every day to give your hair body and control."
コシ and ハリ are pretty much the same. I believe the expression "コシとハリ" is a marketing cliche.
Peer comment(s):

agree sumc : Most, if not all, hair products in the US use "body and control." "Strength and elasticity" really would not ring a bell in my mind with a shampoo bottle.
5 hrs
agree Troy Fowler : I agree with Konbu (and Mikito). "Body and control" are common in hair-marketing parlance.
9 hrs
agree snowbees : KMS Skulpting lotion: http://www.beautyofasite.com/Shop/KMS/1.htm
22 hrs
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4 KudoZ points awarded for this answer. Comment: "Thanks for your answers. This answer seems perfect for a marketing slogan."
20 mins
Japanese term (edited): �܂������Ă��g�p���������Ɣ��̖тɃR�V��n����^���܂��B

"Koshi and Hari"

Hi Elodie!

Koshi-- we generally mean "strength"
Hari-- conjugated meanings for "elasticity" (or springness) and "shine".

Funny... Koshi is generally used to describe the chewyness of UDON or Soba. Not a suitable term for describing any condition of hairs.

Hope this could help you. Bye!
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+2
4 hrs
Japanese term (edited): �܂������Ă��g�p���������Ɣ��̖тɃR�V��n����^���܂��B

strength and resilience/elasticity

Another suggestion. Whether to use "resilience" or "elasticity" really depends on what the purposes of this particular product are and whether it is used in conjunction with other treatments/products.

One example:
"Prowling the drugstores and cosmetic counters for new products is always a favorite activity of mine, especially when I find a really great deal. This week I found an outstanding bargain on L'Oreal's new Vita Vive shampoo and conditioner - $2.50 for both! Vita Vive claims its B3, B5, and E vitamins will improve the strength and resilience of your hair, and make it shinier and healthier."
(http://www.cosmeticconnection.com/061998.html)
Peer comment(s):

agree KathyT : This option sounds best to me. I would definitely go for 'resilience' (NOT 'elasticity' as I don't think people want to envision their hair as being 'stretchy' - sounds like the hair strands would be damaged.
5 hrs
agree ykamada : I agree with "strength" but "elasiticity" is more common term than "resilience
5 hrs
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1 hr
Japanese term (edited): �܂������Ă��g�p���������Ɣ��̖тɃR�V��n����^���܂��B

body and finess (or turgor)

コシ is body, ハリ is fitness or turgor.
A "body" in the hair is volume and "fitness" in the hair is tension and/or turgor. The latter mainly used for skin, however I assume we can use this word now under this context (for better understanding).
Body and fitness are both desired qualities for more stylish hairdos (especially for ladies).
Hope this helps.

--------------------------------------------------
Note added at 14 hrs 19 mins (2005-02-03 04:06:07 GMT)
--------------------------------------------------

Misspelling -- fitness, not finess.
Peer comment(s):

agree Kaori Myatt
6 hrs
Thank you Kaori-san.
disagree KathyT : I have never heard either 'fitness' or 'turgor' used to describe hair or hairstyles. In particular, I would refrain from using 'turgor' if the client's purpose is to *appeal* to the general public. Sounds awful!
7 hrs
You may not heard that expression Ms KathyT. That does not mean it does not exist. Also I noticed you did not read what I said (as usual). I used turgor in parenthesis and for better understanding. You jumped it right on. You need to be more objective.
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