Personal branding for business success Course summary Availability: | This training is available on-demand
Duration: 1 hour
| Language: | anglų | Summary: | To succeed today and be in control of your business and your career as a professional translator you need more than credentials, experience and tools. The key to success and achieving your goals is to differentiate yourself through a strong brand. |
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Description How are you dealing with the realities of this challenging worldwide economy? Are you struggling to find clients? Are your clients constantly asking you to lower your rates? How much thought have you given to the following questions?
• What is unique and compelling about YOU?
• What is the VALUE you can offer your clients?
• Are you in control of your translation career?
• Are you getting paid what you are worth?
To stay competitive in today's fierce marketplace, professionals, executives and business owners must cultivate their own personal brand. Translators are no exception. The translation industry is overcrowded. To succeed today and be in control of your business and your career as a professional translator you need more than credentials, experience and tools. The key to success and achieving your goals is to differentiate yourself through a strong brand. You need to sell to the world your unique promise of value. Otherwise, you will compete just on the basis of price. Target audience This 1-hour presentation is for professional translators with a formal education in translation and/or already working as translators or for small translation agency owners. This presentation is NOT intended for inexperienced translators or for those who do not have any formal education in translation. Topics covered during the presentation Click to expand Program- Understand what a brand is and is not; distill some myths about branding.
- Learn about
- Recognize the importance of a personal brand.
- Learn the key steps in building a personal brand.
Price and access information Click to expand Created by Marcela Jenney-Reyes View feedback | View all courses | Bio: Marcela Jenney-Reyes is a professional cross cultural marketing and business coach consultant with over 20 years of experience in the translation and localization industry. An ATA-certified English-into-Spanish translator, Marcela has gone through all the various stages of the translation business. For 10 years she worked as a successful freelance translator, then moved into the corporate world to manage the translation and localization department of a worldwide bank, and later founded her own translation and localization company. When her firm was acquired in 2007, she spent the next two years successfully serving as the Director of Sales, Marketing and Communications for the newly merged company. Then in 2009 her reputation for producing the highest quality work and implementing cutting edge strategies and methodologies led her to open Latitudes Training, Coaching and Consulting, a company that helps solo entrepreneurs, small business owners, consultants, executives and professionals from diverse backgrounds create and integrate their unique selling propositions into the U.S. market.
Marcela Jenney-Reyes has a Bachelors degree in Communications, is a Certified Translator with the American Translator’s Association, is Certified as a Business Cross Cultural Trainer, and holds certifications in Marketing Management and as a Localization Project Manager. In 2004 she served as the President of the Florida division of the American Translators Association. In Spring 2010 Marcela will receive her MBA in Marketing, her certification as a Certified Personal Branding Strategist, and her certificate as a Professional Coach. She’s a worldwide traveler, has lived in several countries, and is fluent in English and Spanish. |
General discussions on this training | | | | X Sign in to your ProZ.com account... | | | | | | Do you have any questions about ProZ.com training? Send a colleague information about this course Feedback on this course (21) Extremely satisfied (5 out of 5) Lina Scarpellini (X) | | "Excellent and uplifting presentation." | Extremely satisfied (5 out of 5) | | Extremely satisfied (5 out of 5) | | "After completing this course, I have decided to change my Brand by focusing on the I.T. niche, as we ..." Read morell as reviewing my marketing strategies an redesigning my profile. I am fully encouraged to be able to register successful bids henceforth. " | Extremely satisfied (5 out of 5) | | Extremely satisfied (5 out of 5) | | Extremely satisfied (5 out of 5) | | "Exceptional webinar and very prepared teacher!" | Extremely satisfied (5 out of 5) Silvia Barra (X) | | "Very interesting and highly motivating!" | Extremely satisfied (5 out of 5) | | Very satisfied (4 out of 5) | | "Clear presentation about useful information!" | Very satisfied (4 out of 5) | | "nice training." | Very satisfied (4 out of 5) | | Very satisfied (4 out of 5) | | Very satisfied (4 out of 5) | | "This is a very clear, comprehensive and accessible training session. It gives a very good overview o ..." Read moref the subject matter, and also provides concrete tools and steps to creating a personal brand. " | Very satisfied (4 out of 5) | | Very satisfied (4 out of 5) JasminkaVT (X) | | Very satisfied (4 out of 5) | | Very satisfied (4 out of 5) | | "A very good reminder course on branding, very specifically aimed at the freelance translator." | Somewhat satisfied (3 out of 5) | | Somewhat dissatisfied (2 out of 5) | | Somewhat dissatisfied (2 out of 5) | |
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