Mar 16, 2015 16:57
9 yrs ago
4 viewers *
Spanish term
producto gancho
Spanish to English
Bus/Financial
Marketing / Market Research
Getting into new markets
SPAIN. I know what they mean here (in fact I already have one idea of my own so far), but I'd like to see what our colleagues come up with.
"El primer producto de esta línea es SSEUG, un producto gancho para entrar en el mercado de la distribución masiva por sus características."
"El primer producto de esta línea es SSEUG, un producto gancho para entrar en el mercado de la distribución masiva por sus características."
Proposed translations
(English)
| 3 +2 | entry product |
Lisa McCarthy
|
| 3 | Gimmick |
Samuel Sebastian Holden Bramah
|
| 3 | loss leader |
Henry Hinds
|
| 2 | bait product |
Taña Dalglish
|
| 2 | lure |
Noni Gilbert Riley
|
| 2 | gateway |
Jackie Bowman
|
Proposed translations
+2
1 hr
Lisa McCarthy
Spain
Spain
Native in English
Specializes in field
Spain
Especialista de marketing
Native in: English 
Works in: Spanish to English, Catalan to English
Related KudoZ points
:
192
Selected
entry product
Could well be.
Setting Profitable Prices: A Step-by-Step Guide to Pricing ...
https://books.google.es/books?isbn=1118502663
Marlene Jensen - 2013 - Business & Economics
0 It's an entry product that will bring in customers, many of which will upgrade to your higher margin products/services. - It's a product that requires additional ...
Split Test - Do More With Infusionsoft | PlusThis
www.plusthis.com/products/split-test
Let's say you have an entry product and you want to know which of your other products would be the best to upsell immediately after the initial purchase. So you ...
100% of Independent Publishers Who Do This Will Sell More
www.copyblogger.com/self-publishing-conversion/
Dec 5, 2013 - But if all you have is a book and a short story, you can generally make a simple two-step funnel: an entry product (the short story) that's free and ...
http://www.copyblogger.com/self-publishing-conversion/
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Note added at 2 horas (2015-03-16 19:01:33 GMT)
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Hilton inches closer to economy brand - Hotel News Now
www.hotelnewsnow.com/Article/.../Hilton-inches-closer-to-ec...
Feb 6, 2015 - “That's how we need to think: Build an entry product, a portal if you will, for next-generation travelers, get them hooked into Hilton HHonors, and then as they go through the various life ... The 12 craziest guest requests ever.
The product is not the destination - Warrior Forum
www.warriorforum.com › ... › Main Internet Marketing Discussion Forum
Feb 16, 2013 - 8 posts - 8 authors
I agree: having a satisfied first-time customer means having a ... why it's so important that the **entry product in your funnel hooks your customers.**
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Note added at 2 horas (2015-03-16 19:03:27 GMT)
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The touch also helps drive iTunes revenue; however, iTunes, has a very low operating margin. • Most important is the touch’s role as an **entry product** into Apple’s iOS family. Approximately 60 million iPod touches have been purchased, out of 160 million iOS devices. Apple is using iOS to drive its growth, and the touch is a major contributor. • TBR views the iPod touch as a youth product, geared toward younger demographics. The device offers customers the same messaging, video chatting with FaceTime and Skype, and gaming capabilities as the iPhone without requiring customers to purchase an expensive data plan. As such, we believe the device is a strong entry-level product.** It can hook customers on SOURCE**: APPLE iOS, providing Apple with cross-selling and upselling opportunities across its product portfolio.21 Apple 4Q10 | Computer Business Quarterly ©2011 Technology Business Research, Inc.
http://www.slideshare.net/TBR_Market_Insight/tbr-4q10-apple-...
--------------------------------------------------
Note added at 4 días (2015-03-21 16:38:14 GMT) Post-grading
--------------------------------------------------
Cheers, Neil ;-)
Setting Profitable Prices: A Step-by-Step Guide to Pricing ...
https://books.google.es/books?isbn=1118502663
Marlene Jensen - 2013 - Business & Economics
0 It's an entry product that will bring in customers, many of which will upgrade to your higher margin products/services. - It's a product that requires additional ...
Split Test - Do More With Infusionsoft | PlusThis
www.plusthis.com/products/split-test
Let's say you have an entry product and you want to know which of your other products would be the best to upsell immediately after the initial purchase. So you ...
100% of Independent Publishers Who Do This Will Sell More
www.copyblogger.com/self-publishing-conversion/
Dec 5, 2013 - But if all you have is a book and a short story, you can generally make a simple two-step funnel: an entry product (the short story) that's free and ...
http://www.copyblogger.com/self-publishing-conversion/
--------------------------------------------------
Note added at 2 horas (2015-03-16 19:01:33 GMT)
--------------------------------------------------
Hilton inches closer to economy brand - Hotel News Now
www.hotelnewsnow.com/Article/.../Hilton-inches-closer-to-ec...
Feb 6, 2015 - “That's how we need to think: Build an entry product, a portal if you will, for next-generation travelers, get them hooked into Hilton HHonors, and then as they go through the various life ... The 12 craziest guest requests ever.
The product is not the destination - Warrior Forum
www.warriorforum.com › ... › Main Internet Marketing Discussion Forum
Feb 16, 2013 - 8 posts - 8 authors
I agree: having a satisfied first-time customer means having a ... why it's so important that the **entry product in your funnel hooks your customers.**
--------------------------------------------------
Note added at 2 horas (2015-03-16 19:03:27 GMT)
--------------------------------------------------
The touch also helps drive iTunes revenue; however, iTunes, has a very low operating margin. • Most important is the touch’s role as an **entry product** into Apple’s iOS family. Approximately 60 million iPod touches have been purchased, out of 160 million iOS devices. Apple is using iOS to drive its growth, and the touch is a major contributor. • TBR views the iPod touch as a youth product, geared toward younger demographics. The device offers customers the same messaging, video chatting with FaceTime and Skype, and gaming capabilities as the iPhone without requiring customers to purchase an expensive data plan. As such, we believe the device is a strong entry-level product.** It can hook customers on SOURCE**: APPLE iOS, providing Apple with cross-selling and upselling opportunities across its product portfolio.21 Apple 4Q10 | Computer Business Quarterly ©2011 Technology Business Research, Inc.
http://www.slideshare.net/TBR_Market_Insight/tbr-4q10-apple-...
--------------------------------------------------
Note added at 4 días (2015-03-21 16:38:14 GMT) Post-grading
--------------------------------------------------
Cheers, Neil ;-)
Note from asker:
| I'd actually decided to use "gateway product" before posting this query, but you get the kudoz for all the links and research :-) |
Peer comment(s):
| agree |
patinba
7 mins
|
|
Thanks, Pat :)
|
|
| agree |
Noni Gilbert Riley
: Yes, your research backs this up!
3 hrs
|
|
Cheers, Noni ;-)
|
4 KudoZ points awarded for this answer.
Comment: ""Gateway product" was my final choice. Thanks everyone for chipping in :-)"
7 mins
Samuel Sebastian Holden Bramah
Spain
Spain
Native in Spanish
&
English
Works in field
Spain
Samuel Sebastian Holden Bramah
Not just bilingual, bicultural too.
Native in: Spanish (Variants: Canarian, Standard-Spain, Argentine, Ecuadorian , Mexican, Venezuelan, Latin American, Colombian) , English (Variants: British, UK, US, Australian, Canadian, New Zealand)
Works in: Catalan to English, Spanish to English
Gimmick
I used "Gancho" as "Gimmick" in a book I am translating...
"It is one of those stores with a gimmick... The idea is that you add the ingredients you want to your loaf of bread and come back half an hour later to pick up your loaf"
Igual te puede servir...
Si no, "hook" o "bait" might work...
"It is one of those stores with a gimmick... The idea is that you add the ingredients you want to your loaf of bread and come back half an hour later to pick up your loaf"
Igual te puede servir...
Si no, "hook" o "bait" might work...
12 mins
Taña Dalglish
Jamaica
Jamaica
Native in English
Jamaica
Translating the Ideas Behind the Words
Native in: English (Variant: British)
Works in: Spanish to English, English to Spanish, French to English, and 2 more.
Related KudoZ points
:
16
bait product
Marketing - Page 591 - Google Books Result
https://books.google.com.jm/books?isbn=0547167474
William Pride, Ferrell - 2008 - Business & Economics
When marketers use product-line pricing, their goal is to maximize profits for an ... no intention of selling the ***bait product**; ++++they use the low price merely to entice ++++
Marketing Principles PDF - Page 348 - Google Books Result
https://books.google.com.jm/books?isbn=0170271013
O.C. Ferrell, Outi Niininen, Brian Lukas - 2014 - Business & Economics
To attract customers, marketers may put a low price on one item in a product line, ... no intention of selling the bait product; they use the low price merely to entice ...
https://books.google.com.jm/books?isbn=0547167474
William Pride, Ferrell - 2008 - Business & Economics
When marketers use product-line pricing, their goal is to maximize profits for an ... no intention of selling the ***bait product**; ++++they use the low price merely to entice ++++
Marketing Principles PDF - Page 348 - Google Books Result
https://books.google.com.jm/books?isbn=0170271013
O.C. Ferrell, Outi Niininen, Brian Lukas - 2014 - Business & Economics
To attract customers, marketers may put a low price on one item in a product line, ... no intention of selling the bait product; they use the low price merely to entice ...
Note from asker:
| Not quite what I'm looking for. It's not really a loss leader either. |
42 mins
Noni Gilbert Riley
Spain
Spain
Native in English
Works in field
Spain
The translator people turn to
Native in: English (Variant: UK)
Works in: Spanish to English, French to Spanish, English, and 1 more.
Related KudoZ points
:
68
lure
Let's see if we can work around this: I don't like it as a noun/adjective so there'd be some rewriting to do.
Or maybe, going a bit further away, "a product to introduce clients/users to the market", if "luring them in" sounds to brazen.
Would it something of a *beacon*, to get people interested in this kind of product? I'm sure there are lots of alternatives if that is the direction you want to go in. *Flagship* even....
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Note added at 1 hr (2015-03-16 18:24:06 GMT)
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Gateway would certainly get my vote! I was thinking about products which open doors, entry products, etc, and that sounds much the best.
Or maybe, going a bit further away, "a product to introduce clients/users to the market", if "luring them in" sounds to brazen.
Would it something of a *beacon*, to get people interested in this kind of product? I'm sure there are lots of alternatives if that is the direction you want to go in. *Flagship* even....
--------------------------------------------------
Note added at 1 hr (2015-03-16 18:24:06 GMT)
--------------------------------------------------
Gateway would certainly get my vote! I was thinking about products which open doors, entry products, etc, and that sounds much the best.
Note from asker:
| I've decided to call it a "gateway product", unless someone comes up with something I like better. |
1 hr
gateway
Possible negative connotations (the association with "gateway drugs") but it might fit in with the notion of "para entrar en el mercado ..."
Note from asker:
| This is what I used in the end. I think it's the best option. |
| The gateway drugs canard is old hat and long discredited. I'm quite happy to use the term metaphorically in this context :-) |
1 hr
Henry Hinds
United States
United States
Native in Spanish
&
English
Works in field
United States
43 years of Border Experience and fast.
Native in: English 
, Spanish
Works in: English to Spanish, Spanish to English
Related KudoZ points
:
150
loss leader
Cabe en el concepto, pero por ser un producto que se vende sin utilidad o con algo de pérdida a fin de atraer al público y que el cliente gaste en otras mercancías que sí dejen ganancia.
Sin mayor CONTEXTO, no sé si será aplicable o no.
Sin mayor CONTEXTO, no sé si será aplicable o no.
Discussion