Mar 8, 2020 13:35
4 yrs ago
46 viewers *
English term

Straight-line flags

English Other Marketing
Please see the sentences below which appear in a survey:

Number of straight-line flags triggered.

Straightline flag for Q15

Can you please tell me what is the exact meaning of this phrase in this context? Thanks in advance.
Change log

Mar 8, 2020 14:43: philgoddard changed "Field" from "Marketing" to "Other" , "Field (write-in)" from "Survey" to "(none)"

Discussion

Rajan Chopra (asker) Mar 8, 2020:
Yes, thanks. In fact, it pertains to a survey.
philgoddard Mar 8, 2020:
I've changed the subject header of your question because you've misunderstood "surveying", which means inspecting and mapping land. This is a market research questionnaire.

Responses

+2
1 hr
English term (edited): straight-line flag
Selected

[See explanation]

It's a message telling you that the respondent may have clicked on the answers to a market research questionnaire without bothering to read the questions properly. http://www.qualtrics.com/blog/straightlining-what-is-it-how-...
Peer comment(s):

agree B D Finch
5 hrs
agree Clauwolf
20 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks a lot"
+1
2 hrs

alertas de falta de diferenciação nas classificações

straight-line flags => alertas de falta de diferenciação nas classificações

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Note added at 2 hrs (2020-03-08 16:30:40 GMT)
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Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality.

More technically called non-differentiation in ratings, straightlining happens when respondents lose their motivation to engage with a survey because they’re bored, don’t have the mental energy, or they find the survey too complex and demanding.

Different Types of Straightlining

Straightlining at its most basic is where respondents will provide their answers to a series of questions in the same place on a rating scale:
https://www.qualtrics.com/blog/straightlining-what-is-it-how...
Peer comment(s):

agree Maninder Kaur
20 days
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