10:43 Dec 3, 2021 |
German to English translations [PRO] Bus/Financial - Finance (general) | |||||||
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3 | offered and enabled |
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3 | personalised and unpersonalised |
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3 | customized and general offers |
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Summary of reference entries provided | |||
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bedient/unbedient |
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Discussion entries: 8 | |
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offered and enabled Explanation: My take: "For services both offered and enabled, seamless linking across different devices, media and channels poses a challenge in terms of process flows, data management and delivering a consistent customer experience." |
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personalised and unpersonalised Explanation: A personalized customer experience has been a de-facto feature of online services and particularly e-commerce for years. However, when it comes to banking, little personalization has been rolled out so far behind the firewall of online & mobile banking services, despite the huge amount of highly relevant data begging to be exploited. Things are changing though, as it appears to be the next key development for digital banking. https://www.finextra.com/blogposting/8808/personalization-co... 1. What is Personalisation in Banking? Personalisation, can be defined as “the action of designing or producing something to meet someone’s individual needs.” https://www.moneythor.com/2020/10/30/a-guide-to-personalisat... Use real-time data to make personalized and timely offers Throughout the day, customers use their credit, debit, and online and mobile banking channels to make purchases. There is a huge potential to capitalize on these transactional moments and provide real-time personalized offers—and financial institutions have taken notice. https://www.infocepts.com/blog/use-real-time-data-to-make-pe... The following article provides a good global understanding of ‘bedient und unbedient’: Die Stadtbibliothek Zofingen bietet ab 5. Juni 2021 unbediente Öffnungszeiten als Erweiterung zu den bedienten Öffnungszeiten an, also eine Open Library. Neu ist sie während 84 Stunden pro Woche zugänglich. Dies ist mehr als doppelt soviel wie bisher. Neu ist sie auch am Sonntag geöffnet. Mit diesem Angebot werden die Dienstleistungen an die individuellen Bedürfnisse der Nutzenden angepasst. Damit etabliert sich die Stadtbibliothek als fortschrittliche Kultur-, Bildungs- und Begegnungsinstitution. https://www.stadtbibliothek-zofingen.ch/aktuelles/aktuelles.... Marktsegmentierung in Bankgeschäft…. Hier erscheint der Begriff, aufgefasst als ein Sprung von Segment zum Einzelkunden, jedoch passend. Mit dem bewussten Verzicht auf die Suche nach vergleichbaren (potenziellen) Kunden, die mit dem gleichen Angebot bedient werden können, ist zum ersten Mal der einzelne Kunde in seiner individuellen Bedürfnislage Ausgangspunkt absatzpolitischen Denkens. https://books.google.co.uk/books?id=Oo1G5p3hmnIC&pg=PA59&lpg... -------------------------------------------------- Note added at 12 hrs (2021-12-03 23:15:06 GMT) -------------------------------------------------- To make it more marketing appealing: personalised/customised and automated could also be an option. HOW CAN BANKS COMBINE CUSTOMIZATION AND AUTOMATION IN THEIR CUSTOMER STRATEGY? https://worldline.com/en/home/knowledgehub/blog/2021/may/aut... |
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customized and general offers Explanation: where specific segments or the public at large are targeted |
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12 hrs peer agreement (net): +1 |
Reference: bedient/unbedient Reference information: Bediente Transaktion (Bargeldauszahlung / Bargeldeinzahlung an unseren Filialkassen, Überweisung beleghaft, Scheckeinreichung Nicht bediente Transaktion (Bargeldauszahlung / Bargeldeinzahlung mit bankeigener Debitkarte an Geldautomaten https://www.bank1saar.de/privatkunden/girokonto-kreditkarten... My bank calls this self-service vs full-service Each transaction: $1.00 self-service7 $1.25 full-service https://www.cibc.com/content/dam/small_business/bus-acct-ser... |
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