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10:43 Dec 3, 2021
German to English translations [PRO]
Bus/Financial - Finance (general)
German term or phrase: bediente und unbedient
Hi guys,

Struggling to come up with suitable wording here. Any help appreciated. Context:

"Die nahtlose Verknüpfung von bedienten und unbedienten Angeboten über verschiedene Geräte, Medien und Kanäle hinweg, ist eine Herausforderung bezüglich Prozessflüssen, Datenhaltung und Erreichung eines konsistenten Kundenerlebnisses."

Thanks,

Gavin
Gavin O'Leary
Ireland
Local time: 11:15


Summary of answers provided
3offered and enabled
Michael Martin, MA
3personalised and unpersonalised
Stuart and Aida Nelson
3customized and general offers
Klaus Beyer
Summary of reference entries provided
bedient/unbedient
Johanna Timm, PhD

Discussion entries: 8





  

Answers


3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
offered and enabled


Explanation:
My take:

"For services both offered and enabled, seamless linking across different devices, media and channels poses a challenge in terms of process flows, data management and delivering a consistent customer experience."

Michael Martin, MA
United States
Local time: 06:15
Works in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 147
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3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
personalised and unpersonalised


Explanation:

A personalized customer experience has been a de-facto feature of online services and particularly e-commerce for years.
However, when it comes to banking, little personalization has been rolled out so far behind the firewall of online & mobile banking services, despite the huge amount of highly relevant data begging to be exploited. Things are changing though, as it appears to be the next key development for digital banking.

https://www.finextra.com/blogposting/8808/personalization-co...

1. What is Personalisation in Banking?

Personalisation, can be defined as “the action of designing or producing something to meet someone’s individual needs.”

https://www.moneythor.com/2020/10/30/a-guide-to-personalisat...

Use real-time data to make personalized and timely offers

Throughout the day, customers use their credit, debit, and online and mobile banking channels to make purchases. There is a huge potential to capitalize on these transactional moments and provide real-time personalized offers—and financial institutions have taken notice.

https://www.infocepts.com/blog/use-real-time-data-to-make-pe...

The following article provides a good global understanding of ‘bedient und unbedient’:

Die Stadtbibliothek Zofingen bietet ab 5. Juni 2021 unbediente Öffnungszeiten als Erweiterung zu den bedienten Öffnungszeiten an, also eine Open Library. Neu ist sie während 84 Stunden pro Woche zugänglich. Dies ist mehr als doppelt soviel wie bisher. Neu ist sie auch am Sonntag geöffnet. Mit diesem Angebot werden die Dienstleistungen an die individuellen Bedürfnisse der Nutzenden angepasst. Damit etabliert sich die Stadtbibliothek als fortschrittliche Kultur-, Bildungs- und Begegnungsinstitution.

https://www.stadtbibliothek-zofingen.ch/aktuelles/aktuelles....

Marktsegmentierung in Bankgeschäft….

Hier erscheint der Begriff, aufgefasst als ein Sprung von Segment zum Einzelkunden, jedoch passend. Mit dem bewussten Verzicht auf die Suche nach vergleichbaren (potenziellen) Kunden, die mit dem gleichen Angebot bedient werden können, ist zum ersten Mal der einzelne Kunde in seiner individuellen Bedürfnislage Ausgangspunkt absatzpolitischen Denkens.
https://books.google.co.uk/books?id=Oo1G5p3hmnIC&pg=PA59&lpg...


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Note added at 12 hrs (2021-12-03 23:15:06 GMT)
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To make it more marketing appealing: personalised/customised and automated could also be an option.

HOW CAN BANKS COMBINE CUSTOMIZATION AND AUTOMATION IN THEIR CUSTOMER STRATEGY?

https://worldline.com/en/home/knowledgehub/blog/2021/may/aut...

Stuart and Aida Nelson
United Kingdom
Local time: 11:15
Works in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in category: 10
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13 days   confidence: Answerer confidence 3/5Answerer confidence 3/5
customized and general offers


Explanation:
where specific segments or the public at large are targeted

Klaus Beyer
United States
Local time: 05:15
Works in field
Native speaker of: English
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Reference comments


12 hrs peer agreement (net): +1
Reference: bedient/unbedient

Reference information:
Bediente Transaktion (Bargeldauszahlung / Bargeldeinzahlung an unseren Filialkassen, Überweisung beleghaft, Scheckeinreichung
Nicht bediente Transaktion (Bargeldauszahlung / Bargeldeinzahlung mit bankeigener Debitkarte an Geldautomaten
https://www.bank1saar.de/privatkunden/girokonto-kreditkarten...

My bank calls this self-service vs full-service
Each transaction: $1.00 self-service7 $1.25 full-service
https://www.cibc.com/content/dam/small_business/bus-acct-ser...

Johanna Timm, PhD
Canada
Native speaker of: Native in GermanGerman
PRO pts in category: 179

Peer comments on this reference comment (and responses from the reference poster)
agree  ancaZ
10 days
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