Glossary entry (derived from question below)
English term or phrase:
Account Planning
Spanish translation:
Planificación de Cuentas
Added to glossary by
José Manuel Miana
Nov 16, 2022 10:22
1 yr ago
29 viewers *
English term
Spain
Edit & translation. Medical, Technical
Native in: Spanish
Works in: English to Spanish, Spanish to English, Spanish, and 1 more.
Account Planning
English to Spanish
Marketing
Marketing
Estoy trabajando en un texto que menciona este término y al revisarlo he visto que puede llevar a la confusión ya que en español "Planificación de cuentas" se refiere también a la contabilidad.
Aquí está el texto para referencia:
"This stage of the account planning process is where we define what the successful delivery of our account plan would look like. It's a vital component of the account plan as it aligns to the whole account team with a clear purpose and common goal that ensures that everyone is in the same direction."
¿Habría una traducción más fiable o quizá debería dejar la expresión en inglés?
Aquí está el texto para referencia:
"This stage of the account planning process is where we define what the successful delivery of our account plan would look like. It's a vital component of the account plan as it aligns to the whole account team with a clear purpose and common goal that ensures that everyone is in the same direction."
¿Habría una traducción más fiable o quizá debería dejar la expresión en inglés?
Proposed translations
(Spanish)
| 5 +3 | Planificación de Cuentas |
Peter Guest
|
Proposed translations
+3
18 mins
Peter Guest
Spain
Spain
Native in English
Specializes in field
Spain
33 yrs Ships, Engineering Marketing
Native in: English 
Works in: Catalan to English, Spanish to English, English to Spanish
Related KudoZ points
:
27
Selected
Planificación de Cuentas
When I was working in advertising, Account Planning was the new big thing for tying a client into the agency. It referred to long-term planning for positioning a brand in the consumers' minds and increasing awareness, mindshare and eventually sales and market share. This made strategy central, so the "creatives" hated it as it restricted them and made them think, never their strong suit. Planning was supposed to replace the widely used smash-and grab-approach to getting your hands on a client's cash by doing what made most money for the agency as quickly as possible, clients being notoriously fickle and cowardly, so owners and anyone on commission hated it too. The people in charge were called Planners, which sounded snazzy and international, and their job was Planificación de Cuentas. They were supposed to lay out a course for the brand that would develop as awareness and positioning were established until the brand conquered a certain place in peoples' mind and on their shopping lists. Fat chance.
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Note added at 4 hrs (2022-11-16 14:27:09 GMT)
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By the way, if you handled the advertising for say, Nescafé, you handled the Nescafé account.
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Note added at 4 hrs (2022-11-16 14:27:09 GMT)
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By the way, if you handled the advertising for say, Nescafé, you handled the Nescafé account.
4 KudoZ points awarded for this answer.
Comment: "Thanks!
It was very helpful!"
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