Longman Dictionary of Contemporary English:

produce [uncountable]
food or other things that have been grown or produced on a farm to be sold
agricultural/organic etc produce
fresh local produce
dairy produce British English (=milk, butter, cheese etc)

WORD CHOICE:
produce (v), produce (n), product
The noun produce is pronounced (...) and is used to mean 'food that has been grown to be sold'
• We sell tinned goods and fresh produce (=fruit and vegetables).
The usual noun used to mean 'something that is produced to be sold' is product.
• Their latest product is a games console.
• the packaging of food products

Słownik PWN Oxford podaje:
produce - produkty rolne

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