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clearwater China Local time: 22:52 English to Chinese
Dec 23, 2013
Marketing is in the midst of a performance revolution. The application of advanced analytics and plentiful data has allowed chief marketing officers (CMOs) to demonstrate the return on investment from marketing activities with a degree of precision that’s never been possible before. With companies spending as much as 10 percent of their annual budgets on marketing, depending on the industry—a whopping $1 trillion globally—{this rapidly developing ability to put hard numbers against marketi... See more
Marketing is in the midst of a performance revolution. The application of advanced analytics and plentiful data has allowed chief marketing officers (CMOs) to demonstrate the return on investment from marketing activities with a degree of precision that’s never been possible before. With companies spending as much as 10 percent of their annual budgets on marketing, depending on the industry—a whopping $1 trillion globally—{this rapidly developing ability to put hard numbers against marketing performance} is music to the ears of both CMOs and CFOs.
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MY Lim Malaysia Local time: 22:52 Chinese to English + ...
To use hard numbers to measure marketing performance
Dec 23, 2013
There must be a better way to put this in Mandarin, but I think “put hard numbers against marketing performance” essentially means “以实际数据来衡量(与证明)营销绩效”. Analytics now allow marketeers to measure/ demonstrate how well they’ve performed.
There must be a better way to put this in Mandarin, but I think “put hard numbers against marketing performance” essentially means “以实际数据来衡量(与证明)营销绩效”. Analytics now allow marketeers to measure/ demonstrate how well they’ve performed.
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clearwater China Local time: 22:52 English to Chinese
TOPIC STARTER
谢谢!
Dec 23, 2013
Sharon Lim wrote:
There must be a better way to put this in Mandarin, but I think “put hard numbers against marketing performance” essentially means “以实际数据来衡量(与证明)营销绩效”. Analytics now allow marketeers to measure/ demonstrate how well they’ve performed.
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Jinhang Wang China Local time: 22:52 English to Chinese + ...
同意这种理解
Dec 23, 2013
Sharon Lim wrote:
There must be a better way to put this in Mandarin, but I think “put hard numbers against marketing performance” essentially means “以实际数据来衡量(与证明)营销绩效”. Analytics now allow marketeers to measure/ demonstrate how well they’ve performed.
■(of information) reliable, especially because based on something true or substantiated. (信息,资料)可靠的;确凿无疑的;真实的
《新牛津英汉双解大词典》
拿实打实的数字与营销业绩做比较。
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clearwater China Local time: 22:52 English to Chinese
TOPIC STARTER
A与B比较
Dec 23, 2013
J.H. Wang wrote:
Sharon Lim wrote:
There must be a better way to put this in Mandarin, but I think “put hard numbers against marketing performance” essentially means “以实际数据来衡量(与证明)营销绩效”. Analytics now allow marketeers to measure/ demonstrate how well they’ve performed.
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Jinhang Wang China Local time: 22:52 English to Chinese + ...
说的有道理
Dec 23, 2013
clearwater wrote:
J.H. Wang wrote:
Sharon Lim wrote:
There must be a better way to put this in Mandarin, but I think “put hard numbers against marketing performance” essentially means “以实际数据来衡量(与证明)营销绩效”. Analytics now allow marketeers to measure/ demonstrate how well they’ve performed.
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